We live in the age of post-truth, where facts don’t matter as much as how they’re interpreted. And interpretations can easily be manipulated, especially through marketing. A website can create an impression of professionalism and knowledge that doesn’t necessarily reflect reality. But, who cares? We’re all here to sell images of naked people, not to question what’s real or whether the human experience can be fully encompassed by ethics inherited from modernity.

Let’s talk about my agency website! Since other agencies were so kind in voluntarily sharing all the basic information needed to grab the attention of models, my work consisted of analyzing all the websites in terms of structure, funnels, and literally stealing ideas and content. Then my friend Chad stepped in to rework it all.

Here’s something important that I’ll share, but I can’t go into too much detail—because to do that, I’d have to reveal the name of my agency, which I’m not planning to do at the moment. 

Naming the agency: I put some effort into conceiving the branding for the agency, aligning the models’ aspirations, the results to achieve, and the work method. I can’t say much more than that, but if you’re looking at a list of OnlyFans agency names to choose from, the name I picked definitely stands out. Maybe later on in the journey, I’ll reveal it, but I’m not sure yet. I need to think carefully. Doing so would be pure ego, and that rarely leads to good things.

Aesthetics: The same goes for the aesthetics. While most agencies go for a serious and cool style, mine offers a fun, disruptive image. It’s young, it’s pop, it’s loud. It’s like the models I want to work with. Imagine walking through the candy aisle in the supermarket, and there’s a giant, colorful lollipop sitting in the middle of the chocolate section. It satisfies the same sweet craving, but it’s not the same: this is a sugar overdose.

With the written content for the site ready, I went to Pexels.com to get free images. I quickly realized it wasn’t enough. Then, I subscribed to Envato.com for a month (around $25/month if I remember correctly) and dove into their image library. I found a lot, but when I looked at the site, it still had a very corporate feel. It lacked that pop, that authenticity. That’s when I decided to set sail once again on my pirate ship and search for new treasures. I found several Telegram groups with OnlyFans leaks, and that was the solution. After scrolling through different groups, I selected the best photos that matched the aesthetic I was aiming for, strengthened the branding concept, and added authenticity. It was hard work, but also enjoyable. Photoshop helped me (I happily pay $10 a month to Adobe for this tool, which I really enjoy using. However, you have to be careful since any images with explicit content aren’t accepted by Firefly for AI editing). These leaks also helped me with content that I later used in the knowledge base to create a quality guide for generating content for the models, with examples of what works and what doesn’t.

Let’s talk about the Blog!

Will the blog articles help boost the site’s positioning and ranking on Google? Maybe, maybe not. I’m not sure how Google handles AI-generated content, so I’m not banking on that strategy (at least not yet). I know I don’t have the time to sit down and personally write articles to attract models in the volume needed for SEO to be a viable recruitment tool. Nor do I have the time to wait for Google to index them and start the page rank battle. I did what I did, and if it helps with Google rankings, perfect. Organic traffic is always welcome. The articles are structured in such a way that they end with a call to action for models to apply to the agency.

For now, I’m using the blog as a tool to showcase knowledge (which, let’s be honest, I don’t really have). It’s there so that when a model visits the site, she has something to engage with that creates a positive impression of the brand. I want her to think, “Oh, these people know what they’re doing. They’re not just some shady guy who can’t speak proper English trying to lure me in with dark arts.”

Let’s talk about the Sales Letter!

As I’ve mentioned in previous posts, each of the automated IG accounts used for scouting has a link in the bio and also sends it out via DM. I’ll explain the technical side of that later, but for now, I want to talk about the content on the landing page (or as Yalla Pappi calls it, the “Sales Letter”) that the scouts direct models to. The article is titled something like, “My Agency’s Roadmap to Make You $25k/Month with OnlyFans.” Then it follows up with a series of texts and videos covering these topics (and more):

• My very effective growth strategies (IG M/S, Reddit, DA, the usual).
• Workflow and Content examples.
• “100% real” results from my models (downloaded from other agencies and watermark erased).
• Everything about how we handle money: Agency Fees and Payouts. 
• Mindset needed (basically a euphemism for “don’t come in here expecting to throw tantrums”)
• About the CEO (aka me): A section where I introduce myself, posing with my girlfriend in a photo, sharing my experience in the marketing world. This way, I can show that I’m not just some guy looking for models to hook up with.
• It also explains the complete application process, all the way to when the model starts working. The final step is a video call with me.

Why create such a detailed sales letter? Basically, it acts as a filter. It weeds out models who don’t want to work under my conditions while saving me time on video calls since everything important is clearly explained there, in perfect English (not my english).

Being this strict from the start ensures that those who pass the filter are already committed. It separates those who are lazy from those who are serious about working professionally.

One thing that could complicate this sales page strategy is that it works only for models who understand English, which excludes a lot of potential candidates. But we’ll see what happens. If it turns out to be too much of a barrier, I have ways to lower the filter without having to change the whole recruitment system.

Most of these recluting ideas aren’t mine—they’re from Yalla Pappi’s blog, where you can find everything explained in much more detail: https://simphunter.com/category/recruiting/

Let’s talk about the Knowledge Base!

Out of the 100 articles I generated with Chad, about 70 are part of the training manuals for Models, Chatters, and Content Managers. These will be the first roles I’ll delegate as soon as money starts coming in.

The model manual serves two purposes: as a support tool for video calls with the models, where I go over questions and explain how we operate; and as a guide for the onboarding process once the contract is signed. It includes all procedures, useful links, key information, important reminders, and more.

The chatter section works as a reference base, but it also has a BIG section dedicated to training. I created a full chatting course using snippets from YouTube videos, downloaded courses, Chad’s articles, scripts from other agencies, and more. It’s all theoretical since I’ve never made a single sale as a chatter on OnlyFans, but it’s a starting point. I’ll explain my chat strategy (nothing too original) in another post.

The content manager section includes a quality control guide for content, communication protocols with models, and a (still in progress) training section on where to upload content and why. 

Since I’ll be handling all roles at the beginning, I’ll create tutorial videos (using ElevenLabs’ voice) to improve this knowledge base as the journey evolves.

Right now, the most complete manual is the one for models, and that’s the one I need ready for when the first model signs on.

In an upcoming post, I’ll talk about the main (mother) Instagram account for the agency, how I built it in terms of content and social proof. It’s going to be interesting! Thanks for reading.